From Tweet to Today

 

 

 Hi, I’m Jennifer Frahm (@jenfrahm on Twitter). Welcome to the supporting blog of David Meerman Scott’s Australian Masterclass series in Sydney and Melbourne, we’re going to be posting updates, case studies, thoughts on the upcoming events with David here.  Some of you may be wondering: How did this happen? It’s kind of an interesting story, almost a post script of my earlier post on my other blog of my first 100 days of Twitter.

So Easter Saturday, I saw David tweet he was heading over to Wellington for a 2 day seminar the following week. There’s not much hierachy in Twitterland, and while there are some Twitter-celebs who don’t engage with the newbies, I had a hunch David might be different. I sent him a tweet asking if he had plans to come to Australia (well c’mon, you fly all that way to NZ and don’t come here?). He didn’t have time, but indicated his interest in coming later. So a week later I sent David a proposal to consider. A bit of to-ing and fro-ing, conversations, and a skype or two later, and voila: A Social Media and Online Marketing Masterclass is born!

You see, I run events for IABC Victoria, work in communications consulting, have worked in marketing, and hang out with marketing managers and PR folk, socially and for business. I knew that a number of them were struggling professionally with what to do about Social Media. It was even more stressful for them as their GMs and CEOs and clients were expecting them to be able to advise them on what their organisations should be doing! I figured the time was right for a high level Masterclass pitched at Executives.

 

 David is the best selling author of the The New Rules of Marketing and PR (a bit of a bible really) and most recently World Wide Rave. Another colleague Mark Parker (@smartselling) saw him present last year and was blown away - he said,

I had the opportunity to hear David speak at the New Marketing Summit in Boston in October last year. David delivered the key note speech at the event and chaired a number of panel sessions. Of the many great speakers at the event, David stood out for me because he clearly knows what he is talking about and has an almost Australian sense of self-deprecating humour.

David Meerman Scott coming down under to talk social media and online marketing is great news for those of us involved in this space.

I would encourage anyone involved in marketing, sales, or PR to attend the events in Melbourne or Sydney – you won’t regret it.

But the Twittering didn’t stop there! I knew I wanted a Digital Agency and a PR Agency to partner with. The great thing about Twitter is you get to see people in a fairly unedited fashion (what they read, how they interact, how much thought leadership they offer). I knew who I really wanted to work with. So I reached out to one of my followers @nextbrett from Next Digital and got some contacts, and then to @trevoryoung of ParkYoung, and now I am thrilled to say I couldn’t have better partners on a very exciting project!

Sounds like Twitter may have a little more to offer than just answering “what are you doing now” ?

Follow us at @SocialMediaMC for more updates…